They do look rather similar don’t they! The ingredients list is different though. Have to fess up and say that I bought the brights one at my local craft store a couple of weeks ago. They had John and Seth Apter there one evening demoing Aladine/Izink products - there’s a new Aladine product called Ice out in Jan apparently. Lots of offers on in store plus 10% off any purchase so made it a good buy. Hoping to use it on flower foam as I have ooddles of the stuff!
Seth mentioned that when he was at AFTH - he said when he was demo’ing, everyone seemed baffled, and he didn’t understand it, until someone said they don’t do mixed media or art journaling and others agreed, so he had to adjust it a bit. Does that sound right?