I rarely look at Hochanda, because we have Virgin television so I have to watch on my computer. However, I wanted to see the new Daisy Chain designs so I had a quick look this morning. I noticed the new IndigoBlu box magazine was the special of the day. I could not believe the price - reduced to £21.98 plus p&p if you are not a Freedom member. I have just bought the same magazine from Craft Stash for less than half that price and they deliver magazines for free. Normal price is £12.99, but if you use the discount code MAG10 you get 10% off. If you buy two magazines and use the code MAG20 you get 20% off. Delivery is fast too - often next day.
I did wonder if there were extra dies or stamps, but as far as I can see the products are identical. I realise that the prices reflect the cost of the TV exposure and demos, but that does seem a very high mark-up to me!